Service

Analytics, GTM, Pixels and Conversion API Setup

Analytics and tracking setup means configuring Google Analytics 4, Google Tag Manager, advertising pixels and server-side Conversion APIs so you can see which channels produce customers — accurately and with consent.

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Decisions need data you can trust

Duplicate events, missing conversions and tags that fire without consent make reports misleading and can create legal risk. We set tracking up so every important action is counted once, attributed correctly and collected only with the permissions your markets require.

What we set up

  • Google Analytics 4 with meaningful events and conversions
  • Google Tag Manager, organised and documented
  • Meta, Google Ads and other advertising pixels
  • Server-side Conversion API integrations, de-duplicated with the browser events
  • Consent management for the regions you sell in
  • Dashboards that answer your actual questions

What you get

  • Tracking plan: events, parameters and conversions
  • GA4 and Google Tag Manager configuration
  • Advertising pixels and Conversion API
  • Consent banner and consent-aware tags
  • Testing and validation report
  • Reporting dashboard and documentation

How we work

  1. Audit

    What is tracked today, what is missing and what is double-counted.

  2. Tracking plan

    The events and conversions that matter to your business, written down.

  3. Implementation

    Tags, pixels, server-side events and consent, set up and documented.

  4. Validation

    Every event tested end to end before reports are relied on.

Questions we are often asked

Why do I need a Conversion API as well as a pixel?

Browsers and ad blockers stop many pixel events. Sending the same event from your server, de-duplicated with the browser event, gives advertising platforms more complete data.

Will tracking work with cookie consent?

Yes. Tags load only after the visitor consents where that is required, and server-side events respect the same choice.

Talk to us about analytics, gtm, pixels and conversion api setup

Tell us what you are building. We reply within one business day with questions, a rough scope and next steps.

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